Apple - Gala
Apple - Granny Smith
Apple - Red Delicious
Apple - Pink Lady
Apricots
Asparagus
Avocado
Banana - Lady Finger
Banana
Beans
Blueberries
Broccoli
Broccolini
Brussel Sprouts
Cabbage - Drumhead
Capsicum
Carrots
Cauliflower
Cherries
Celery
Corn
Cucumbers Continental
Eggplant
Eshallots
Figs
Grapefruit Red Ruby
Grapes - White
Honeydew Melon
Iceberg Lettuce
Kiwi Fruit
Lemons Australian
Limes
Mangoes
Nectarines- USA
Nectarines - AUS
Onions - Brown
Onions - Red
Oranges Navel
Oranges 3kg
Passionfruit
Paw Paw
Peaches - AUS
Peaches- USA
Pears Burre Bosc
Pears Packham
Pineapple
Plums - AUS
Plums- USA
Potatoes Brushed
Pumpkin
Raspberries
Rockmelon
Snow Peas
Spinach
Spring Onion
Strawberries
Sweet Potato
Tomato
Tomato - Truss
Tomato- Cherry
Tomato - Egg
Watermelon
Zucchini

Merchandising this festive season & our holiday trading days

Print Friendly, PDF & Email

The countdown to Christmas has begun and we are excited! The weeks surrounding December 25 bring out consumers in droves, so there is no more important time in ensuring top notch merchandising displays. Use our tips below to ensure your displays spread good cheer and turn browsers into buyers!

1.Promote in-season produce

Christmas customers are inspired by attractive, abundant displays. Make sure the first thing your customers see in your store is a vibrant, fresh produce display to highlight in-season Australian Summer fruit. Try adding pre-cut melons for easy purchases, and use colour blocking to really pop those Summer colours! And don’t forget to check out our stone fruit handling guide to ensure produce is the best quality it can be!

2. Step up your cross-merchandising game

Placing related products near one another can drive impulse buys. Try placing dressings, relishes and sauces near the Christmas hams to encourage additional purchases.

3. Set up sampling stations

Sampling sells! Sampling is an effective way to spark add-on sales. Set up some sampling displays on deli counters to promote various gourmet ranges, or have staff walking the floor offering customers a new product. Customers may have previously overlooked these products otherwise, but sampling some can inspire a purchase.

4. Consider all dietary and lifestyle preferences

Not everyone likes, or can eat, the same type of food, so cater to all dietary requirements by promoting a platter containing all gluten free goodies, or dairy-free entertaining options.

5. Keep functionality

Keep in mind your customers when deciding on merchandising layouts. Don´t let displays disturb their journey! Consider if customers can easily move through the space with a trolley.

Make the most of your merchandising to boost those sales and ensure your store has a happy holiday season. If you are in need of any assistance or ideas with merchandising through the busy trading period, please contact your friendly Fruitlink rep.

Click below for Fruitlink’s order cut off and closure dates throughout the Christmas and New Year period.

Fruitlink Christmas Trading Days 2020