The countdown to Christmas has begun and we are excited! The weeks surrounding December 25 bring out consumers in droves, so there is no more important time in ensuring top notch merchandising displays. Use our tips below to ensure your displays spread good cheer and turn browsers into buyers!
1.Promote in-season produce
Christmas customers are inspired by attractive, abundant displays. Make sure the first thing your customers see in your store is a vibrant, fresh produce display to highlight in-season Australian Summer fruit. Try adding pre-cut melons for easy purchases, and use colour blocking to really pop those Summer colours! And don’t forget to check out our stone fruit handling guide to ensure produce is the best quality it can be!
2. Step up your cross-merchandising game
Placing related products near one another can drive impulse buys. Try placing dressings, relishes and sauces near the Christmas hams to encourage additional purchases.
3. Set up sampling stations
Sampling sells! Sampling is an effective way to spark add-on sales. Set up some sampling displays on deli counters to promote various gourmet ranges, or have staff walking the floor offering customers a new product. Customers may have previously overlooked these products otherwise, but sampling some can inspire a purchase.
4. Consider all dietary and lifestyle preferences
Not everyone likes, or can eat, the same type of food, so cater to all dietary requirements by promoting a platter containing all gluten free goodies, or dairy-free entertaining options.
5. Keep functionality
Keep in mind your customers when deciding on merchandising layouts. Don´t let displays disturb their journey! Consider if customers can easily move through the space with a trolley.
Make the most of your merchandising to boost those sales and ensure your store has a happy holiday season. If you are in need of any assistance or ideas with merchandising through the busy trading period, please contact your friendly Fruitlink rep.
Click below for Fruitlink’s order cut off and closure dates throughout the Christmas and New Year period.
Fruitlink Christmas Trading Days 2020