Head Buyer Gourmet
Cherie’s long-standing experience has been based within the independent fresh food distribution and fresh food retail, marketing, procurement industries. Her success in several senior and executive roles throughout Cherie’s career has been underpinned by her strong business management, systems implementation, operations, and customer service experience.
Throughout her career, Cherie has demonstrated a strong work ethic, excellent retail and food industry knowledge, people leadership, outstanding attention to detail and the strong will to succeed.
Cherie is very accustomed to tackling the ever-changing demands and challenges of an industry which is controlled by the consumer, the elements, and a competitive business environment. Her strong understanding and passion for fresh food (a true ‘foodie’!) plays an integral role in the growing gourmet, health & lifestyle and value add sectors, and allows her to share niche insights to help build these markets for Fruitlink customers.