Our History
Since 1991, Fruitlink has been a trusted supplier of high-quality fruit and vegetables to independent supermarkets and retailers throughout Brisbane. Our journey took a significant step forward in 1996 when we merged with Australian Fruit Brokers. At that time, we were serving just 32 customers, some of whom are still with us today.
Originally supplying fruit and vegetables, as our customer base grew, so did their needs, allowing us to expand our range to now include a wide variety of food products. Over the years, we’ve earned a reputation for helping independent retailers optimise their offerings, enhance their profitability, and stand out in a competitive market.
In 2021, Fruitlink merged with Suncoast Fresh, leading to the establishment of Green Endeavour, the parent company of both brands. This move strengthened our capabilities and positioned us within a purpose-built, state-of-the-art distribution facility in Rocklea, Brisbane. Today, we proudly supply hundreds of customers across Queensland and northern New South Wales, including major independent banner groups such as IGA, Foodworks, and SPAR.
Our mission is to be more than just a supplier – we aim to be your strategic partner, working alongside your team to drive increased customer foot traffic, sales growth, and enhanced store profitability.
Product Range & Quality
- Fresh Produce: We offer fresh, seasonal fruit and vegetables, sourced from trusted growers. Our commitment to quality ensures your store receives the freshest quality produce delivered in full and on time.
- Food & Beverage: We supply a comprehensive range of food products including salads, nuts, deli and everyday essentials such as eggs and juice. Simplify your purchasing and keep your shelves stocked with quality products.
- Specialty Items: Our range includes a variety of dietary preferences, with gluten-free, dairy-free, vegan-friendly and organic products, offering a unique point of difference, and catering to a growing need for health-conscious options.
- Tailored Solutions: We understand the diverse needs of your customer base, and our offerings are carefully selected to align with those needs. We work with you to ensure your shelves are stocked with the products that matter most to your customers, driving repeat visits and sales.
Supporting Your Growth
- Retail Partnership: At Fruitlink, we believe in partnering with you to grow your business. This goes beyond just supplying products, we work closely with your team, sharing insights on seasonal trends, product placement, and customer buying habits.
- Customer-Centric Approach: Our team takes the time to understanding your business, and work closely with your staff on the best way to present, promote, and sell our products – leading to increased customers and sales.
- Distribution & Logistics: We partner with reputable freight companies who share our passion and values. This, coupled with our state-of-the-art warehouse, ensures your store receives the freshest quality produce delivered in full and on time.
Sustainability and Innovation
Our purpose-built warehouse, completed in 2023, sets a new benchmark in fresh produce distribution. Designed with efficiency and sustainability in mind, it features:
Eight temperature-controlled zones, ensuring optimal storage for all products.
A dedicated freezer and cold rooms to maintain product integrity.
Advanced logistics, offering next-day metro delivery and 48-hour rural delivery.
Cross-docking services for enhanced supply chain efficiency.
Sustainability is at the core of our operations. Our facility incorporates environmentally friendly materials, energy-efficient systems, rainwater harvesting, and recycled construction elements to reduce our environmental footprint.
With decades of experience, a commitment to quality, and an unwavering focus on customer service, Fruitlink continues to support independent retailers in delivering the best to their communities. Whether you run a large supermarket, a gourmet deli, or a local corner store, we’re here to help you succeed.
